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chanukah

Selling Chanukah in America

By Cassia Kisshauer
Senior Reference Services Librarian, Special Collections

Selling Chanukah in America

As Chanukah transformed in 20th century America from a smaller, home-based festival to a popular public holiday, businesses saw an opportunity to manufacture and market decorations and gifts to Jewish consumers.

In the mid-19th century, new waves of German Jewish immigrants focused on Christmas as a winter holiday, in order to…

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