Selling Chanukah in America
By Cassia Kisshauer Senior Reference Services Librarian, Special Collections Selling Chanukah in America As Chanukah transformed in 20th century America from a smaller, home-based festival to a popular public holiday, businesses saw an opportunity to manufacture and market decorations and gifts to Jewish consumers. In the mid-19th century, new waves of German Jewish immigrants focused on Christmas as a winter holiday, in order to feel…
