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Jewish New Year

L’Shana Tova! Turn-of-the-Century New Year’s Cards from the Collection of Yeshiva University Museum

The commercial greeting card industry grew rapidly around the turn of the last century in Europe after the introduction of the picture postcard along with technical innovations that permitted cheaper mass production of color prints. Pre-printed cards became commonplace for holidays like Valentine’s Day, Christmas, and New Year’s. This holiday custom was quickly adapted by German Jews, who began sending cards bearing good wishes…

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