{"id":2167,"date":"2012-09-12T14:05:03","date_gmt":"2012-09-12T14:05:03","guid":{"rendered":"https:\/\/cjhblog.cjh.org\/index.php\/2012\/09\/12\/the-goldbergs-puzzle-advertisement-year-1932\/"},"modified":"2018-06-27T16:48:49","modified_gmt":"2018-06-27T16:48:49","slug":"the-goldbergs-puzzle-advertisement-year-1932","status":"publish","type":"post","link":"https:\/\/blog.cjh.org\/index.php\/2012\/09\/12\/the-goldbergs-puzzle-advertisement-year-1932\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-2167 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.cjh.org\/index.php\/2012\/09\/12\/the-goldbergs-puzzle-advertisement-year-1932\/attachment\/2168\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blog.cjh.org\/wp-content\/uploads\/2012\/09\/tumblr_m5z5pwfBW21r3qmd1o1_r1_640-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em><strong>The Goldbergs, Puzzle Advertisement<\/strong><br \/><\/em><small><strong>Year<\/strong>: 1932<br \/><strong>Creator<\/strong>: Pepsodent Co. <br \/><strong>Type<\/strong>: Color Lithograph<em><\/p>\n<p><\/em><\/small><em>The Goldbergs,<\/em> one of the first successful television sitcoms, spawned from a popular radio program and ran from 1949 to 1956. The show centered around a family of Eastern European Jews living in the Bronx, and often explored themes of ethnicity, financial struggles, and family.<\/p>\n<p>The undeniable star of the show was matriarch Mollie Goldberg, played by series writer and creator Gertrude Berg. A &ldquo;bighearted, lovingly meddlesome, and somewhat stereotypical&rdquo; mother with a Yiddish accent, Mrs.Goldberg in each episode, would address the audience from the apartment window, as depicted in the puzzle above. The Goldbergs was part of a roster of shows on early &lsquo;50s television dealing with lower-class immigrant families and their problems; however, as mainstream Americans found prosperity in postwar America and moved to the suburbs, so did the Goldbergs, and the show quickly lost its working-class Jewish roots as television studios moved to portray a more affluent, patriarch-centered, white American lifestyle, exemplified in shows such as <em>Leave It to Beaver<\/em>. <a href=\"http:\/\/www.jstor.org\/stable\/1225662\" title=\"Source\" target=\"_blank\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Goldbergs, Puzzle AdvertisementYear: 1932Creator: Pepsodent Co. Type: Color Lithograph The Goldbergs, one of the first successful television sitcoms, spawned from a popular radio program and ran from 1949 to 1956. The show centered around a family of Eastern European Jews living in the Bronx, and often explored themes of ethnicity, financial struggles, and family. The undeniable star of the show was matriarch Mollie&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[705,515,1109,8,1108,43],"class_list":["post-2167","post","type-post","status-publish","format-gallery","hentry","category-blog-post","tag-20th-century","tag-advertising","tag-goldbergs","tag-history","tag-television","tag-yeshiva-university-museum","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/posts\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":1,"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"predecessor-version":[{"id":2169,"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/posts\/2167\/revisions\/2169"}],"wp:attachment":[{"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.cjh.org\/index.php\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}